Privacy Statement

This privacy statement discloses the privacy practices for, a service offered by The Formula (Established 1995).

We have agreed to notify you of the following when collecting your personal information:

  1. The information being collected and the source from which it is collected when collected from another person;
  2. Our name and address;
  3. The purpose for which the information is being collected;
  4. Whether or not the supply of information by yourself is mandatory or voluntary;
  5. The consequences of a failure to provide the requisite information;
  6. Any particular law authorising or requiring the collection of the information;
  7. Whether we intend to transfer the information to a third country or international organisation and the level of protection afforded to the information by the said third country or international organisation;
  8. Any further information such as:
  • the recipient of the information or with whom the information may be shared;
  • the nature and category of the information;
  • your right of access to and the right to rectify that information;
  • your right to object to the processing of your personal information; and
  • the right to lodge a complaint with the Information Regulator.

If you have questions or concerns regarding this statement, you should please contact Customer Support by email on

Information Collection And Use

The information we collect from you is collected for a specific, explicitly defined and lawful purpose related to the function and activity of The Formula as established the terms and conditions. You acknowledge and agree that we may collect this information from you in connection with or as a consequence of your use of our site.

We are the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in any way other than as maybe disclosed in this privacy statement.

We collect information from our users at several different points on our site from enquiry forms emails and telephone conversations. We may also collect information from you if you choose to partake in special promotions.

Cookies and other tracking technologies

A cookie is a small data file that writes to your device in order to collect and remember certain information including personally identifiable information about the user. Cookies are used, but without limitation, to store your Alias/Username and Password so that you do not need to type these in each time you log in or make a bid, thereby saving time whilst on our site. If you reject cookies, you may still browse our site. However, in order to log in and bid or sell, cookies are required to be turned on.

There are two sorts of cookies used on our site: session cookies and persistent cookies. Once you close your browser, the session cookie simply terminates, whereas the persistent cookie remains to enable us to track and target your interests to enhance your experience on our site.

The Formula may make use of other tracking technologies including, but not limited to, web beacons which are small graphic images or other web-programming code included in webpages and email messages and/or embedded scripts placed on the website designed to collect information about your interactions with any given website. These technologies are used in order to collect certain information which may also include personally identifiable information for purposes such as fraud detection and improvement of our website amongst others.

The Formula employs the services of third parties in its use of the above technologies and whilst The Formula takes every precaution to ensure the loss, misuse, alteration and confidentiality of all information in our possession we have little control over information not in our possession.

The Formula may make use of anonymous UID tracking to allow Google and its services to personalise the advertisements that are shown to you. You can opt out of Google’s use of cookies by installing the Google Analytics opt-out browser add-on.

Log Files

We collect statistical information about you from page hits. Every page, image or cgi program requested by your browser from our servers is logged in a log file, which also collects the following information: your remote IP address, the referring HTML page and the type of browser and computer that you are using. We use IP addresses to analyze trends, administer our site, track your movements, and gather broad demographic information for aggregate use. The statistical information we gather is used internally for marketing analysis. This information and IP addresses are not linked to personally identifiable information.

External Links

This web site contains links to other sites. Please be aware that we are not responsible for the privacy practices or content of such other sites. We encourage you to be aware when you leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this site.

Newsletters (if available on website)

If you wish to subscribe to our newsletters, we ask for contact information such as email addresses. However, it is completely at your discretion to be removed from such a list as set out in our choice and opt-out section below.

Surveys And Contests

From time-to-time we may request information from you via surveys or contests. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose any information to us. Information requested may include contact information (such as email addresses) and demographic information. We partner with third parties for supplying prizes for our contests, but no information is shared with these third parties.

Contact information will be used by us to notify the winners and award prizes in relation to our competitions, and also for promotional mailings. Survey information will be used for the purposes of monitoring or improving the use and satisfaction of this site. Established users of our site will be automatically entered into some of our contests, thereby providing them with more opportunities to win.

Public Forums

If we make chat rooms and message boards available to our users, please remember that any information that is disclosed in these areas becomes public information. You should therefore exercise caution when deciding to disclose your personal information. We may, from time to time, monitor private messages and communication between users using our forum private messaging system, to ensure security and policy adherence.


We take precaution to prevent the loss, misuse and alteration of all information under our control. When you submit sensitive information via our site, your information is protected both online and offline.

Anti-Spam Policy

The Formula is committed to permission-based email marketing practices and have established this no-tolerance Anti-Spam Policy. The Formula may update this policy and provide notice of any changes on its home page. Your use of this website constitutes your acceptance of the terms and conditions of our Anti-Spam Policy.

Spam is commercial email or unsolicited bulk email, including junk mail, which has not been requested by the recipient. Spam is the opposite of permission-based email

If you believe that you have received Spam connected to our in any way, send a complaint including the unsolicited email, to

You may also provide any other information that you believe may help a investigation. The Formula does not investigate or take any action based on anonymous Spam complaints.

Notification of Changes

If we decide to change our privacy statement, we will update the privacy statement immediately on our website. 

Contacting Us

If you have any questions about this privacy statement, any questions regarding access to and the protection of your personal information, the practices of this site, or your dealings with us, you can contact